EVENT CONCEPT

Milbon's DA-LINK 2025 is here—the first time in the U.S. as an exclusive pilot event*.

O2O Communication Era

Sharing your unique SIGNATURE style on social media allows you to connect with customers online, building a personal link before they even step into the salon. When they do visit, you will provide a PERSONALIZED style crafted specifically for them, creating a look that is uniquely their own.

DA-LINK

As the demand for O2O (Online-to-Offline) Communication continues to grow, DA-LINK provides a unique opportunity for stylists to discover and refine their own O2O communication strategies. By using SIGNATURE style and PERSONALIZED style as key concepts, this event empowers you to bridge the gap between the online and offline worlds, creating a seamless experience for your clients. We’re here to support your efforts to sharpen your skills and drive further growth.

*This event is by invitation only.